- To develop a strong sense of sportsmanship which deals equally with success and disappointment
- To develop a positive attitude and a strong work ethic which emphasises the values of determination, discipline, hard work and perseverance in achieving success.
- To provide leadership and positive role models to younger swimmers.
- To provide a professional quality coaching programme for all ages and abilities.
- To develop a base for conditioning and competence in all strokes
- To review and improve the program every year