- To offer opportunities for all members to develop their skills and abilities
- To provide a pleasurable and successful learning environment which promotes the development of each swimmer to his/her own desired potential
- To promote swimming as opportunities for group participation and friendship
- To promote competitive swimming as 'sports for all' with no restrictions as to gender, ability or race for participation.
- To promote the enjoyment of swimming as a healthy sport and as a 'skill for life'
- To provide opportunities to take part in competitions should they wish to.
- To promote an atmosphere of responsibility and team commitment in which club members have a healthy respect for themselves, their fellow members, coaches and the club as a whole.